Social Media Manager | Copywriter | Storyteller
The Kessler Collection
The Kessler Collection is a visionary hospitality brand that specializes in creating unique experiences that inspire guests to abandon their usual plans and follow their curiosity. From captivating hotels and inspired dining, to signature spas and immersive cooking classes, The Kessler Collection adds a Bohemian twist to everything they do.
Though my primary role is ASU Prep Digital's social media manager, I’ve had the pleasure of exhibiting flexibility in my role and bringing this brand to life through multiple copywriting projects, including holiday campaigns, lifestyle articles, and advertorials—just to name a few. Below, you’ll find several examples of my work. Please don’t hesitate to contact me if you’d like to see other examples or discuss my process in writing these pieces.
This advertorial details everything guests can look forward to when Plant Riverside District opens this year in Savannah, including fine dining, rooftop lounges, and live entertainment. Please visit the link below to read the full article beginning on page 64.
This advertorial details a cooking class at the 700 Kitchen Cooking School at Mansion on Forsyth Park. I traveled to Savannah, GA to personally take the class and interview the chef, Jason Winn. Additionally, a few of the photos I took and edited are featured throughout the piece. Please visit the link below to read the full article beginning on page 64.
This advertorial details the array of activities guests can enjoy during a winter getaway at Beaver Creek Lodge, including ice skating, skiing, and an on-mountain dining experience. Please visit the link below to read the full article beginning on page 64.
This article discusses the history and allure of beer cocktails, just in time for those who want to celebrate Oktoberfest. Please visit the link below to read the article.
This article discusses how to plan the perfect staycation for those who don't want to travel during the busy holiday season. Please visit the link below to read the article.
This article discusses the profound impact music has on our state of mind, including elevating our mood, relieving our stress, and improving our productivity. Please visit the link below to read the article.
This article discusses the life and work of Romero Britto, one of the most famous international contemporary pop artists of the 21st century. Please click the link below to read the article.
This is the poster from the Thanksgiving 2018 campaign. After developing a concept with the designer, I worked on headlines that would complement the image we sourced. I went on to write copy for all of the accompanying assets, including emails, social media captions, and website promos.
This is the poster from the New Year's Eve 2018 campaign. After developing a concept with the designer, I worked on headlines that would complement the image the designer created. I went on to write copy for all of the accompanying assets, including emails, social media captions, and website promos.
For additional examples or to discuss my work, contact me.