Social Media Manager | Copywriter | Storyteller
I am a motivated and hardworking individual who is always looking to develop my skills and grow professionally. With a creative soul and a love for storytelling, I am confident in my ability to develop catchy concepts, breathe life into a brand, and write unforgettable stories.
About Me
Work Experience
Skills
Social Media Manager - NowThis
March 2021 - Present
As a social media manager at NowThis, I manage the day-to-day publishing for NowThis' various Instagram accounts, including @nowthisnews, @nowthispolitics, @nowthisher, and @nowthisentertainment. I am also trained to publish on our YouTube, Facebook, and Twitter pages, and assist with publishing once my east coast coworkers sign off. I post 20+ pieces of new content every day, including reels, videos, and still images. I am also responsible for the Instagram schedule, and I work with our editorial team to ensure the highest priority stories are going out to our audience in a timely fashion.
Social Media Manager and Copywriter - Knight Agency
April 2018 - March 2021
As the social media manager at Knight Agency, I managed and assisted in the creation of all social media content for our client, ASU Prep Digital. Through Hootsuite, I scheduled our Facebook, Twitter, and Instagram content. I used our monthly content calendar to keep track of and manage all blog posts, social media copy, imagery, and links. Content creation included copywriting, blog writing, live social posting and working with designers to have images and/or GIFs created for social use.
I also serves as a copywriter, working on projects for a range of clients such as ASU Prep Digital, The Kessler Collection, and Coca Cola Consolidated. These projects included advertorials, holiday campaigns, blog posts, email marketing campaigns, and more.
Staff Writer - Disney Fanatic
November 2015 - March 2019
As a staff writer for Disney Fanatic, I wrote two articles per month on a range of topics related to the domestic Disney Parks. I was also in charge of brainstorming story ideas and conducting all of my own research for every article.
Social Media Coordinator - Living Local
June 2017 - October 2017
As the social media coordinator at Living Local, I managed and created all content for our social media accounts on Facebook, Twitter, and Instagram. Through Hootsuite, I scheduled all content for Facebook, Twitter, and Instagram. I also introduced a monthly content calendar, streamlining the content and management process for social media. I used Word Swag and Canva to create all social media images and wrote all social copy.
I also managed day-to-day operations and tasks, including, but not limited to, greeting clients and customers at the office, corresponding with clients via phone, email, and mail, handling office supply needs, and assisting the manager with special projects when needed.
Social Media & Character Strategy Professional Intern -
The Walt Disney Company
Jan 2017 - June 2017
As the Social Media & Character Strategy Intern for the Disney Parks Live Entertainment division of The Walt Disney Company, I was responsible for providing social listening reports on entertainment offerings across all Disney Parks and Disney Cruise Line. I also assisted with developing and editing any entertainment-centric content being used internally and externally, including the Disney Parks Blog.
I worked closely with our domestic and global partners to ensure all content adhered to character integrity guidelines and handled confidential information.
Make-A-Wish® Southern Florida Brand Advancement Intern
Sept 2015 - Feb 2016
As the Brand Advancement Intern, I supported the development team in all writing projects. From wish stories to sponsorship letters and promotional content, I wrote and edited all written brand material with guidance from my coordinator. I also enforced a strict deadline for all brand materials needed for internal and external events, including the annual Wishmaker's Ball and Walk for Wishes.
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Microsoft Word - 5+ years
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Microsoft PowerPoint - 5+ years
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Keynote - 5+ years
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Blog Writing - 5+ years
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WordPress - 5+ years
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Mac & Windows Operating Systems -5+ years
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AP Style - 5+ years
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Facebook Creator Studio - 4 years
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iMovie - 4 years
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Social Media Copywriting - 4 years
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Social Listening - 4 years
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Social Media Management - 4 years
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Hootsuite - 3 years
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Canva - 3 years
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Microsoft Excel - 2 years
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Lightroom - 3 years
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Ad Copywriting - 3 years
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Email Copywriting - 3 years
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Facebook Ad Manager - 3 years
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SEO - 3 years
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Workamajig - 3 years
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Trello - 3 years
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Slack - 3 years
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Later - 6 months
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Premiere Pro - 6 months
Education
Florida Gulf Coast University
2013 - 2016
Major: Journalism
Graduation Date: May 2016
GPA: 3.91
Honors: President's List, Dean's List, Summa Cum Laude
Activities: Dance Marathon, The Odyssey Online
Edison State College
2012 - 2013
Graduation Date: May 2013
Degree: Associates of Arts in Communication
GPA: 3.90
Honors: Dean's List
Activities: Phi Theta Kappa